CARD
Project: A themed encyclopaedia composed of 24 books and 24 interactive DVDs.
A complete multimedia encyclopaedia for boys and girls from ages 6 to 12 years old. Based on the primary school curriculum, it teaches young people through entertainment.
The Hoobs, funny characters created by Jim Henson's company, guide children through these fantastic reference books, introducing them to interesting documentaries and experiments while showing them fun games and songs.
Over 1500 photographs with 500 colour illustrations, introduces children to the contents, facilitating learning in a visually attractive way. Additionally, each chapter allows children to discover the world with the help of the Hoobs through interviews, experiments and stories. In total, over 35 hours of learning materials.
CLIENT
Grupo Editorial Planeta
RESULTS
One of the most purchased packages in Spain as well as in Latin America, including Brazil.
OUR CHALLENGE
To create an encyclopaedia that would provide with the help of the Hoobs through different multimedia, support for the primary school curriculum content which would help avoiding school failure by making learning appealing and enjoyable. |